Visa has introduced a revolutionary suite of digital-first products and services aimed at transforming the payment landscape for businesses, merchants, consumers, and financial institutions. Announced at the annual Visa Payments Forum for Central and Eastern Europe, the Middle East, and Africa, these innovations are set to roll out over the coming year, promising enhanced convenience, security, and inclusivity.
Andrew Torre, Regional President, Visa CEMEA, highlighted the rapid growth in digital payments across the regions and emphasized Visa’s commitment to shaping the future of commerce. The new offerings will bring truly digital-first payment experiences, supporting a customized and seamless future for all stakeholders involved.
Visa’s new portfolio includes solutions that enhance digital identity, seamless checkout experiences, and flexible payments. Key innovations such as Visa Pay, a new payments-as-a-service platform, provide mobile-first experiences and a range of services for banks to quickly deploy new solutions, including digital issuance, payment initiation, and fraud management.
Among the groundbreaking features are Tap to Confirm, Tap to Add Card, and Tap to P2P, which enhance security and usability when using cards on mobile devices. Additionally, the Visa Payment Passkey service, built on FIDO standards, replaces passwords with biometric authentication for streamlined and secure online transactions.
Visa is also launching Click to Pay for a more seamless and secure checkout experience, allowing consumers to use their registered email, phone number, or Visa Payment Passkey. Visa Protect for Account-to-Account (A2A) Payments leverages AI to detect and prevent fraud, already identifying 60% of RTP fraud and scams in regions where it’s live.
Other innovations include Visa Flexible Credential, allowing a single card to toggle between payment methods, and Nano Merchant Acceptance, providing new payment options on mobile devices. Visa continues to lead the way in digital payment solutions, fostering a secure, inclusive, and convenient future for global commerce.
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