Goodwell Investments, in collaboration with Alitheia Capital, has initiated an impactful investment in OmniRetail, a Nigerian B2B e-commerce platform revolutionizing Sub-Saharan Africa’s informal supply chains. Through its uMunthu II fund, Goodwell aims to bolster OmniRetail’s Series A fundraising round, reinforcing its commitment to fostering social impact enterprises in emerging markets.
Founded in 2019, OmniRetail addresses critical challenges within Africa’s commerce value chain, particularly those encountered by informal retailers. Goodwell recognizes OmniRetail as a valuable addition to its investment portfolio, as it aligns with the fund’s mission to support local businesses with social impact agendas, catering to underserved communities.
Archit Bagaria, head of investments at OmniRetail, emphasizes the importance of robust digital infrastructure for Africa’s informal retail sector, highlighting its pivotal role in driving economic growth and ensuring efficient distribution of essential goods and services. The platform’s focus on empowering underrepresented entrepreneurs, particularly women, underscores its commitment to inclusive growth.
Oti Ilentamhen, investment principal at Alitheia, applauds OmniRetail’s dedication to empowering marginalized entrepreneurs and driving positive change in underserved communities. By expanding its reach and impact across distribution, logistics, and financial services, OmniRetail sets a compelling example for socially responsible businesses, showcasing the transformative potential of technology-driven solutions.
