Exciting news from the tourism sector! Visitor arrivals from South Africa to Kenya have surged by 38%, thanks to strategic initiatives like easing visa restrictions and enhancing travel trade partnerships. This significant growth reflects the success of collaborative efforts between Kenya Tourism Board (KTB) and 16 tourism travel trade partners.
As KTB CEO June Chepkemei highlights, participating in events like the World Travel Mart (WTM) Africa in Cape Town presents a prime opportunity to showcase Kenya’s tourism potential and strengthen ties with key markets. The recent waiving of entry fees for passport holders from South Africa and other African nations further demonstrates Kenya’s commitment to attracting visitors and fostering business opportunities.
With Africa’s vast population of 1.2 billion people, there’s immense potential to sustain and grow Kenya’s tourism sector by leveraging the continent’s travel market. Air connectivity, diversity of offerings, and seamless travel facilitated by Kenya Airways are key factors driving Kenya’s appeal as a preferred destination for South African travelers.
KTB’s proactive marketing initiatives, including roadshows and participation in high-profile events like the WTM Africa, are instrumental in driving visitor numbers and expanding Kenya’s market share in Africa. With a goal to achieve a six percent market share in Africa, KTB remains committed to showcasing the allure of Magical Kenya to travelers across the continent and beyond.
