The Netherlands announces a strategic investment in partnership with TradeMark Africa, aimed at transforming trade dynamics across the continent. Ambassador Marchel Gerrmann underscores the initiative’s dual benefits for African and Dutch businesses, emphasizing its role in promoting green growth, innovative trade practices, and equitable opportunities until 2030.
This commitment aligns seamlessly with the Netherlands’ Africa Strategy, particularly in supporting the implementation of the African Continental Free Trade Area (AfCFTA), which holds the promise of significant economic uplift and poverty alleviation in Africa.
David Beer, CEO of TradeMark Africa, echoes enthusiasm for the partnership, highlighting the focus on green trade initiatives and expanding economic opportunities in underserved regions.
Source: Fintech Association of Kenya
