YouTube achieved a significant milestone, surpassing 100 million global subscribers for its paid music and video tiers, including trial subscriptions. This landmark underscores the success of YouTube’s subscription services, contributing to Google’s $15 billion revenue from subscriptions in 2023.
The platform’s Premium and Music Premium tiers offer ad-free content, higher-quality streaming, background play, and #downloads, with a combined subscription base challenging competitors like Netflix and Spotify. Despite YouTube’s primary revenue source being advertising, the steady growth of its premium services positions them as pivotal contributors to the platform’s future success.
Source: The Verge
https://www.theverge.com/2024/2/1/24058265/youtube-premium-music-100-million-subscribers
