ASK Tech Ventures has launched ODIGO CMS in Africa, introducing a field execution and activation management platform designed to help businesses improve visibility and control across dispersed operations.
The platform connects managers with sales teams, activation teams, promoters, merchandisers, field agents and other distributed workers through a single secure digital system.
As African businesses expand across countries and cities, managing activity across multiple teams, outlets and locations has become increasingly complex. ODIGO CMS is designed to help businesses plan, manage, verify and measure field operations from one central platform.
The launch comes as African businesses continue to increase their reliance on digital technology. According to the GSMA, mobile technologies contributed $240 billion to Africa’s economy in 2025, equivalent to 7.8% of the continent’s GDP. Kenya’s information and communication sector also grew by 4.8% in 2025, according to the Kenya National Bureau of Statistics.
Despite this progress, digital transformation remains uneven across the continent. World Bank research has linked digital technology adoption with improved productivity, sales and employment, while noting that many African businesses continue to lag in the use of digital tools for daily operations.
ODIGO CMS aims to address this gap by improving the execution and monitoring of activities carried out by distributed teams. Businesses can use the platform to track what was done, where and when it happened, and whether the activity met the required standards.
Vikas Mehta, Founder and CEO of ASK Tech Ventures, said the platform is being introduced to help businesses move from fragmented reports and assumptions toward clearer information and better decision-making.
Developed by TalentBridge Technologies, ODIGO CMS has already been deployed across markets in South and Southeast Asia. The platform brings planning, workforce management, field activity, evidence collection and reporting into one system.
Its use cases include sales and distribution, retail execution, brand activations, merchandising, field research, audits and other operations involving teams working across multiple locations.
Gaurav Shukla, Founder of TalentBridge Technologies, said the company is focused on expanding ODIGO beyond its original markets and developing it into a global platform. He added that Africa represents an important next phase for the solution and that ASK Tech Ventures is positioned to support its regional rollout.
The platform is intended to give business leaders a central view of field operations instead of relying on disconnected updates from multiple teams, agents and partners.
ASK Tech Ventures and TalentBridge Technologies will initially focus on businesses with significant field operations. The companies will also work with local businesses and partners to adapt ODIGO CMS to the needs of African markets.
The launch highlights the growing demand for digital tools that can help African businesses manage operational complexity, improve accountability and make faster decisions as they expand.
