Infobip and Digitas Middle East, the Marketing Transformation arm of Publicis Groupe, have announced a strategic partnership aimed at helping enterprises redefine customer engagement through the power of artificial intelligence, real-time communications, and personalized digital experiences. The collaboration brings together Infobip’s AI-first cloud communications platform and Publicis Groupe’s expertise in data, customer experience strategy, media transformation, and creative innovation to deliver a new generation of intelligent customer interactions at scale.
At the center of the partnership is the Infobip AgentOS platform, which will serve as the foundation for a joint service practice designed to help organizations unify marketing transformation, AI-powered personalization, and business messaging. By combining enterprise-grade communications infrastructure with advanced data and customer experience capabilities, the partnership seeks to create seamless, connected customer journeys that enable brands to engage consumers more effectively across multiple channels and touchpoints in real time.
The collaboration will initially roll out across the Middle East, North Africa (MENA), and Asia-Pacific (APAC) regions under a global framework agreement. As part of the initiative, Digitas ME will establish a dedicated team of certified Infobip specialists who will integrate AgentOS capabilities into client engagement programs. The two organizations will also co-develop go-to-market solutions that leverage Publicis Groupe’s strengths in data, creativity, loyalty, and commerce alongside Infobip’s AI-driven communications ecosystem.
The partnership comes at a time when enterprise interest in AI agents continues to accelerate. According to industry research, organizations are increasingly exploring AI-powered solutions to automate customer interactions, improve operational efficiency, and deliver more personalized experiences. By integrating AI, customer data, and communications into a unified framework, Infobip and Digitas aim to help brands move beyond fragmented engagement strategies and deliver meaningful, context-aware interactions that drive stronger customer relationships and measurable business outcomes.
This collaboration reflects a broader shift toward AI-powered customer experience transformation, where technology, creativity, and data work together to create value for both businesses and consumers. By combining innovation, strategic consulting, and scalable communications capabilities, Infobip and Digitas are positioning themselves to help enterprises navigate the next phase of digital engagement, empowering brands to deliver smarter, faster, and more impactful experiences in an increasingly connected world.
