Airtel Money Kenya has announced a strategic partnership with Naivas Supermarket, marking a significant step in its efforts to expand financial access across the country. This partnership will allow Airtel Money customers to deposit and withdraw cash at Naivas branches nationwide, bringing mobile financial services closer to the everyday consumer. By leveraging Naivas’ extensive branch network, Airtel Money is enhancing its service delivery and customer convenience.
Speaking at the signing ceremony, Ms. Anne Kinuthia-Otieno, Managing Director of Airtel Money, emphasized that this collaboration is a key part of the company’s strategy to increase its agent footprint. The partnership will help address the growing demand for accessible and affordable financial services, ensuring customers can transact seamlessly without the need for a traditional bank. By partnering with a retail giant like Naivas, Airtel Money is reinforcing its commitment to customer-centric financial solutions.
One of the standout benefits for customers is the introduction of free withdrawal services, as part of Airtel’s ongoing ‘Rudishiwa Transaction Fee Campaign.’ Launched in December last year, the campaign refunds the withdrawal transaction fees in the form of airtime. This initiative ensures that customers not only enjoy seamless transactions but also get additional value, making Airtel Money an even more attractive option for everyday financial needs.
Airtel Kenya Managing Director, Ashish Malhotra, highlighted the significance of this partnership in the context of the company’s broader network expansion goals. He reiterated that the partnership with Naivas aligns with Airtel Kenya’s mission to deliver unparalleled convenience and accessibility. By strengthening its presence in key locations, Airtel is ensuring that its services reach more customers in both urban and rural areas, reinforcing its commitment to financial inclusion.
Peter Mukuha, Naivas’ Chief of Operations, shared that this partnership enhances accessibility and convenience, making financial services more seamless for their customers. The collaboration with Airtel Money aligns with Naivas’ mission of improving the lives of its customers by offering more convenient and reliable services. This move positions Naivas as a significant player in the financial services landscape, expanding its role beyond retail to include essential financial offerings.
Airtel Money Kenya continues to build an extensive network of agents and anticipates further strategic partnerships in the near future. The company’s commitment to making financial services more accessible is evident, and this partnership with Naivas Supermarket is a vital step in ensuring that more Kenyans can benefit from the convenience and affordability of mobile money services.
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