Ukheshe has officially rebranded to EFT Corporation, marking a significant step forward in the evolution of financial technology across Africa. The rebrand follows Ukheshe’s acquisition of EFT Corporation in January 2024, consolidating their expertise and resources under one unified brand to lead the charge in financial inclusion on the continent.
EFT Corporation builds on Ukheshe’s legacy of innovation, introducing Africa’s first virtual card for WhatsApp transactions and Telkom Pay’s digital payments wallet, alongside developing merchant solutions like Telkom mPOS for small businesses. The company has also partnered with major institutions such as Diamond Trust Bank and MTN to deliver cutting-edge payment solutions, including a cross-border money transfer service empowering users across Africa.
The transition from Ukheshe to EFT Corporation not only strengthens their technological capabilities but also underscores their commitment to creating a secure and reliable financial ecosystem. The new brand identity, represented by a shift from bold orange to established blue, reflects trust, stability, and forward-thinking innovation.
Under the leadership of Clayton Hayward, Group CEO, EFT Corporation aims to facilitate a seamless digital payment landscape that empowers banks and individuals alike in the digital economy. The company’s mission is encapsulated in the tagline ‘Together we are stronger. Together we are Banking Beyond Tomorrow’, highlighting their dedication to shaping the future of digital payments.
EFT Corporation has already made waves with its inaugural ‘Banking on the Future’ conference, bringing together industry leaders to discuss Africa’s digital potential and the future of fintech. The company continues to innovate, providing comprehensive payment solutions that integrate, automate, and optimize financial systems across all sectors of the economy.
Stephen Enderby, Founder and CEO of EFT Corporation, expresses excitement about delivering greater value to clients under one unified identity. The company’s products and expertise are designed to simplify banking innovation and enhance user experiences through innovative, reliable, and comprehensive payment solutions.
The rebranding of Ukheshe to EFT Corporation signifies a commitment to driving innovation and improving customer experiences across Africa’s financial landscape. With a robust technological infrastructure and deep market insights, EFT Corporation is poised to expand its footprint and drive growth through continuous innovation and strategic partnerships.
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