Emma Gichonge, a renowned Kenyan tech and product innovator, has been appointed as the inaugural General Manager for East Africa at Showmax, amidst the platform’s ambitious expansion efforts. Showmax’s growth is fueled by a powerful partnership between MultiChoice Group and Comcast NBC Universal, propelling it into new heights within the East African market.
With a diverse background spanning various industries and continents, including prominent roles at Yutap, Safaricom, and most recently, as Managing Director at MultiChoice Malawi, Gichonge brings a wealth of experience to her new position.
In her new role, Gichonge is poised to lead Showmax’s strategic initiatives in East Africa, leveraging her expertise to drive innovation, growth, and market penetration in the region. Her appointment underscores Showmax’s commitment to providing high-quality streaming content and enhancing the user experience for audiences across East Africa.
