Yas Group has received three awards at the Transform Awards MEA 2026, held in Dubai on 28 September 2026, recognising the group’s pan-African brand consolidation and visual identity.
Yas received Gold for Best Brand Consolidation, Gold for Best Visual Identity from the Technology, Media and Telecommunications Sector, and Silver for Best Localisation of an International Brand.
The awards recognise the launch of the Yas brand in November 2024, when the Group brought its mobile network operators in Madagascar, Comoros, Senegal, Togo and Tanzania under a single identity.
The three awards highlight both the creation of a unified brand across five African markets and the adaptation of the identity to reflect the needs and characteristics of individual markets.
Yas Group CEO Hassan Jaber said the recognition reflects the ambition behind creating a shared African identity while allowing local teams to make the brand relevant to their respective customers and communities.
Yas Board Chairman Hassanein Hiridjee said the recognition also highlights the contribution of teams across the Group and the role of African talent in developing brands for the continent.
Now in their 13th year in the Middle East and Africa, the Transform Awards recognise developments in rebranding and brand development across the region.
The awards follow Yas Group’s adoption of Yas Group as its corporate identity and add to the independent recognition received since the brand’s launch.
