Yellow Card, Africa’s pioneering stablecoin startup, has announced a strategic shift from retail operations to focus exclusively on B2B services. The company’s move marks a new chapter in its mission to build a stronger digital financial infrastructure across Africa and beyond. Retail users have until December 31, 2025, to withdraw their funds before the platform transitions fully to enterprise-focused services from January 1, 2026. Unclaimed funds after the deadline will remain secure and retrievable with proof of ownership.
This decision reflects Yellow Card’s strategic response to increasing demand from enterprises leveraging its technology for cross-border payments, treasury management, and fiat settlements. According to Chief Marketing Officer John Colson, this is not a retreat from the company’s vision but rather a “doubling down” on its biggest growth driver. With tighter crypto regulations and slowing retail activity, Yellow Card has identified enterprise clients as the key to sustainable expansion across global markets.
Since its founding in 2019, Yellow Card has grown into one of the most recognized names in African fintech, operating in 34 countries and processing over $3 billion in stablecoin transactions in 2024 alone. The company has raised $88 million in funding and built strategic partnerships — including a notable collaboration with Visa — that have accelerated its growth into Latin America and Asia. Today, it serves over 30,000 business clients, reinforcing its position as a leader in digital financial innovation.
Yellow Card joins a growing list of African crypto firms, such as Quidax and Busha, transitioning toward B2B models to ensure stability, scalability, and regulatory alignment. By prioritizing infrastructure development over retail trading, the company is positioning itself as a key enabler for businesses seeking to move money seamlessly across borders. Its robust suite of services — spanning custody, settlements, and local stablecoin issuance — will play a critical role in shaping the next era of digital finance in emerging markets.
This evolution demonstrates the maturity of Africa’s crypto ecosystem, where the focus is shifting from speculative trading to real-world financial solutions. Yellow Card’s pivot underscores a clear vision: to empower businesses, foster financial inclusion, and make cross-border transactions faster, cheaper, and more reliable. As the company transitions into a fully enterprise-focused operation, it continues to redefine what’s possible in the world of digital payments and blockchain infrastructure.
